Privacy Policy

Effective Date: January 1, 2025
Last Updated: July 20, 2026

1. Who We Are

This Privacy Policy describes how Tranquility Insights LLC, doing business as Wild Texas (“Wild Texas,” “we,” “us,” or “our”), collects, uses, shares, and retains information in connection with WildTexas.com and the Wild Texas Travel Calculator.

2. Information We Collect

Information You Provide

  • Account information, such as your name, email address, username, and account preferences
  • Subscription and support information
  • Location text you enter into the Travel Calculator
  • A custom logo or related branding information uploaded by eligible Business subscribers
  • Messages and information you send through support or contact forms

Information Collected Automatically

When you use the website or Service, our systems and service providers may automatically process technical information such as IP address, browser and device information, timestamps, requested pages, referring pages, security events, diagnostic information, and cookies or similar technologies used for authentication, preferences, security, and website operation.

Payment Information

Subscription payments are processed by Stripe. Wild Texas does not receive or store your full payment-card number. Stripe processes payment and transaction information under its own privacy policy and terms.

3. Travel Calculator and Location Data

The Travel Calculator processes the location text you enter and may send that text, along with technical request information, to third-party mapping, geocoding, routing, map, hosting, or infrastructure providers to return location suggestions, coordinates, maps, estimated travel times, distances, route geometry, and directions.

When Recent searches is enabled, Wild Texas may retain the location text you entered and limited account and search metadata so that you can submit those locations again. Recent searches are not permanently fixed routes. Reopening a Recent search initiates a new geocoding and routing request, and the result may differ from an earlier calculation.

Unless Wild Texas has obtained the rights and account configuration required for permanent geocoding storage, we do not intentionally retain third-party temporary geocoding coordinates, standardized geocoding results, route geometry, map tiles, turn-by-turn directions, or calculated route outputs for reuse across sessions. Temporary technical information may be processed in memory or retained briefly in logs, caches, transients, backups, security systems, or diagnostic records as reasonably necessary to operate, troubleshoot, and protect the Service.

4. How We Use Information

  • Provide, maintain, secure, and improve the website and Travel Calculator
  • Create and manage accounts and subscriptions
  • Process route requests, maps, directions, printing, and recent-location shortcuts
  • Provide customer support and communicate about accounts or subscriptions
  • Process payments and prevent fraud, abuse, or unauthorized access
  • Diagnose technical problems and enforce our Terms of Use
  • Comply with legal obligations and protect our rights and users

5. How We Share Information

We may share information with service providers that help us operate the Service, including WordPress or hosting providers, Stripe, mapping and routing providers such as Mapbox, email and support providers, security providers, and professional advisers. We may also disclose information when required by law, to protect rights or safety, in connection with a business transaction, or with your direction or consent.

We do not sell personal information.

6. Cookies and Similar Technologies

The website may use cookies, local storage, or similar technologies for authentication, account sessions, preferences, security, fraud prevention, and core functionality. Third-party services embedded in or supporting the website may also use their own technologies subject to their policies.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including operating accounts and subscriptions, providing Recent searches, meeting legal and accounting obligations, resolving disputes, preventing fraud, maintaining security, and enforcing agreements. Retention periods vary by data type and purpose.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No online system can guarantee absolute security, and we cannot promise that information will never be accessed, used, or disclosed without authorization.

9. Your Choices and Requests

You may request access to, correction of, or deletion of eligible personal information by contacting us. Certain information may be retained when required for legal, accounting, security, fraud-prevention, contractual, backup, or recordkeeping purposes.

10. Children’s Privacy

The Travel Calculator is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Service.

11. International Processing

Our service providers may process information in the United States and other countries. Privacy protections may differ from those in your jurisdiction.

12. Third-Party Links and Services

The website may link to or rely on third-party websites and services. Their privacy practices are governed by their own policies, not this Privacy Policy.

13. Changes to This Policy

We may update this Privacy Policy. Material changes will be communicated by a website notice, account notice, email, or another reasonable method. The Last Updated date identifies the current version.

14. Contact Information

Tranquility Insights LLC d/b/a Wild Texas
Contact and Support
A Studio Owl Creative project.