Effective Date: January 1, 2025
Last Updated: September 30, 2025
1. Introduction
Wild Texas WildTexas.com and the Wild Texas Travel Calculator. This Privacy Policy explains what information we collect, how we use it, and how we protect it.
WildTexas.com has been under the same Texas-based ownership and management since 1999. We do not sell, trade, or rent your personal information to third parties.
By using our services, you agree to this Privacy Policy. If you do not agree, do not use our services.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, and password when you create an account
- Payment Information: Processed through Stripe (we never see or store your credit card details)
- Contact Information: Information submitted through contact forms
- Newsletter Signup: Email address if you opt-in to our newsletter
2.2 Information Automatically Collected
- Usage Data: Pages visited, features used, time spent on site
- Device Information: Browser type, device type, operating system
- IP Address: For security and general geographic location
- Server Logs: Access times, pages requested, and referring URLs (deleted after 90 days)
- Cookies: For site functionality, analytics, and advertising (see Section 5)
2.3 Travel Calculator Data
We do NOT store your individual route calculations or search queries. Route calculations are processed in real-time and are not retained.
We track only the number of calculations performed for billing purposes (to enforce the annual calculation limits), but not the content of those calculations.
2.4 Third-Party Mapping Services
The Travel Calculator uses Mapbox mapping services to provide route calculations,
geocoding, and map display. When you use the calculator:
- Your route queries (origin and destination) are sent to Mapbox servers
- Mapbox may collect: IP addresses, location data, device information, and usage data
- Mapbox uses this data according to their Privacy Policy:
- We do not control Mapbox’s data practices
For more information about how Mapbox collects and uses data, please review:
3. How We Use Your Information
We use your information to:
- Provide and maintain the Travel Calculator service
- Process payments and manage subscriptions
- Send essential service communications (account confirmations, renewal notices, security alerts)
- Send marketing communications (newsletters, product updates – only with your consent)
- Respond to customer support requests
- Monitor for fraud and unauthorized usage
- Improve our services and user experience
- Display relevant advertisements (if applicable)
- Comply with legal obligations
4. Information Sharing
We do NOT sell, trade, or rent your personal information to third parties. We share your information only in these limited circumstances:
4.1 Service Providers
We work with trusted third-party service providers who help us operate our business:
- Payment Processing: Stripe (credit card processing)
- Mapping and Routing Services: Mapbox (geocoding, routing, and map display)
- Email delivery, web hosting, analytics, and security services
These providers are bound by confidentiality agreements and may only use your
information to provide services to us.
Third-party services have their own privacy policies:
4.2 Legal Requirements
We may disclose information if required by law, court order, or government request, or if necessary to:
- Protect our legal rights
- Prevent fraud or security issues
- Protect public safety
4.3 Business Transfers
If Wild Texas is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner. This would be the ONLY circumstance under which your information would ever be transferred to another company. We will notify you via email and/or prominent notice on our website before any such transfer occurs, giving you the opportunity to delete your account if you prefer.
5. Cookies and Tracking Technologies
5.1 Essential Cookies
We use essential cookies for:
- Maintaining your login session
- Remembering your preferences
- Site security and fraud prevention
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5.2 Analytics
We use Google Analytics to understand how visitors use our site and improve our services. Google Analytics collects:
- Pages visited and time spent
- General geographic location (city/state level)
- Browser and device information
- Traffic sources
Options to limit Google Analytics tracking:
- Install the Google Analytics Opt-out Browser Add-on (requires downloading Google’s browser extension)
- Use privacy-focused browsers with enhanced tracking protection
- Use browser extensions that block trackers
Note: Most users find these opt-out methods impractical. We use analytics solely to improve our service, not to sell data.
5.3 Advertising Cookies
We may use advertising cookies and similar technologies to:
- Show you relevant ads on other websites
- Measure ad effectiveness
- Prevent showing the same ad repeatedly
You can control advertising cookies through:
- Your browser settings
- The Digital Advertising Alliance’s opt-out page
- The Network Advertising Initiative’s opt-out page
5.4 Do Not Track
We do not currently respond to Do Not Track browser signals. However, you can control cookies through your browser settings.
6. Data Security
We implement industry-standard security measures including:
- SSL encryption for data transmission
- Secure password storage using encryption
- Regular security updates
- Limited access to personal information
However, no internet transmission is 100% secure. You use our services at your own risk.
7. Your Rights and Choices
You have the right to:
- Access: Request a copy of your personal information
- Correct: Update inaccurate information
- Delete: Request deletion of your account and associated data
- Opt-out: Unsubscribe from marketing emails
- Data Portability: Receive your data in a portable format
To exercise these rights, contact us at [Contact Email].
8. Data Retention
- Account Data: Retained while your account is active and for 30 days after deletion request
- Payment Records: Retained as required for tax and legal compliance (typically 7 years)
- Route Calculations: Not stored
- Customer Support: Retained for service improvement and legal compliance
9. Children’s Privacy
Our services are not intended for children under 13. We do not knowingly collect information from children under 13. If we discover we have collected such information, we will promptly delete it.
10. International Users
Our services are operated from the United States. If you access our services from outside the US, your information will be transferred to and processed in the US. By using our services, you consent to this transfer.
11. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies when visiting external sites.
12. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected
- Right to know if information is sold or disclosed
- Right to opt-out of sale (we do not sell personal information)
- Right to non-discrimination for exercising privacy rights
13. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be notified via:
- Email to registered users
- Prominent notice on our website
- Update to the “Last Updated” date
Continued use after changes constitutes acceptance.
14. Contact Information
For privacy questions or concerns:
Wild Texas / Shannon D. Blackburn
Email: Contact Us
Website: WildTexas.com
For payment-related privacy inquiries, you may also contact Stripe directly through their privacy portal.
15. Governing Law
This Privacy Policy is governed by the laws of the State of Texas, without regard to its conflict of law provisions. Any disputes relating to this Privacy Policy shall be resolved exclusively in the courts of Texas.
This Privacy Policy is part of our commitment to transparency and user protection. We encourage you to review it periodically and contact us with any questions.