Well, that's true.. Urban Cowboy gave a arge impulse to the Cowboy myth I think, and caused a rise of prices and, of course, of sells
Probably Madonna too, with Music and Don't Tell Me no?
Someone says even Bush has given an impulse to the Cowboy market, due to his origin.
About the quality/price: so it's true to say that a pair of 200$ Nocona means quality and durability. That's a good ending point, and is fairly differnt from the fashion beacuse it's not always true that a pair of Armani jeans for example has a long life, even if it has an high price. But now I could ask, a pair of Tony Lama of 500$ has a long life?